The India chapter of the world’s biggest brewer has donated 30,000 litres of procured hand sanitizers and 25,000 masks to doctors, nurses, paramedical staff and the police in Delhi, Maharashtra and Haryana.
AB InBev, which produces one in four beers around the world, will also redirect previously planned sports and music sponsorship to extend support to the frontlines battling the novel coronavirus outbreak in India in the second phase of the drive in the coming weeks.
Budweiser has also created a 60-second tribute video for the frontline workers. “Through the initiative, we showcase our gratitude to the frontlines as they go beyond the call of duty to protect us,” said Kartikeya Sharma, president – South Asia at AB InBev, in a press statement.
Liquor firms such as Diageo India, Amrut Distilleries and John Distilleries have also been extending support by supplying alcohol-based hand sanitizers made at their facilities to overcome short supply of the product due to the pandemic.
