Kolkata: Sony India has dropped prices of its televisions in India by up to 20% to spur demand amidst the Covid-19 pandemic and has launched an online shopping service connecting its exclusive stores across the country.

The company has cut prices anywhere from Rs 2,000 on the smaller screen televisions going up to Rs two lakh on a flagship 85-inch model apart from rolling out long tenure no-cost EMI schemes and bundling offers. It has launched a new 85-inch model at Rs 5.9 lakh bringing down its earlier pricing structure of Rs 10 lakh in this screen size.

“We want to bring the best home entertainment options to everyone who is spending time at home during this lockdown,” said Sony India managing director Sunil Nayyar. The company’s base model price cut on 32-inch television is 11%.

Sony’s e-platform will connect 188 exclusive outlets in the country allowing consumers to buy at their door step. Other brands like Samsung, LG, Vivo and Xiaomi have rolled out similar hyperlocal platforms connecting their offline stores to consumers, with offline stores undertaking the order fulfilment.

Sony said it has registered all its service centers under the ‘Suraksha Store’ program, equipped service engineers with personal protection equipment and compulsory download of Aarogya Setu app. It has also extended warranty for consumers whose tenure has lapsed during the lockdown.

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